You can hear, read and see that everywhere: We are living in tough times. As an artist you’re probably used to that, right? But why are there still those famous artists who seem to sell their art whatever times we are in? Are times really that hard?
The biggest problem for artists during hard times is not about reality, it is about perception: Everyone assumes there is no money. But that is simply not true.
There are always people who have money.
In hard times, though, people are reluctant to spend their money. I continue to sell art, but most of the paintings are less expensive and people generally take longer to make up their mind to buy. I try to find out exactly what they like and show them pieces that will particularly appeal to them. I offer commissioned works. Most importantly, I continue to be patient. If you push them or rush them, particularly in a slow economy, you are likely to lose the sale.
Hard times do not necessarily mean that your life as an artist must become harder, too. All you have to do is to prepare for it and take the right action.
Tricks, hints and secrets of success from the real world: The bestselling author Carole Katchen
For more than 40 years Carole Katchen has been a professional and successful artist and author. Her award-winning paintings, sculptures and printings have sold in 32 countries on 6 continents. You can find her work in private and public collections, including the collection of Bill Clinton, the former president of the United States.
Katchen has published 17 books, which have sold over 1 million copies and she has written numerous magazine articles for Cosmopolitan, Parents and several art magazines. She is also a Contributing Editor to The Artists Magazine and a featured columnist for International Artist. Above all: For decades she has been a successful artist herself.
Based on her own experience Carole Katchen knows the artists’ problems around promoting their art. That is the reason why she wrote this book already in 1978 to show artists the secrets of success in promoting and selling art. During the past decades she has proven herself, that her advice really works “out there”. She has up-dated her book in this special eBook format, too.